Asian beauty has become popular in recent years. In fact, even international cosmetic retailer Sephora has displays touting ‘innovative Asian beauty’.
But amazing Asian makeup products are not new. For years, Japanese cosmetics have been at the forefront of the industry and have delivered some amazing results. And drugstore-level Japanese cosmetics (like the stuff you’d find in Matsumoto Kiyoshi or Daikoku Drug, for example) are high quality. So, here are the best Japanese cosmetic brands you need to stock up on during your trip!
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Japanese Cosmetic Brands
1. Isehan Heroine Make
First on the list is Isehan Heroine Make. Despite all Japanese text, you can easily find this popular Japanese makeup brand by the anime-style princess illustration on the packaging. Look for the mascara and eyeliner. Both are super waterproof to last through rain, tears, and anything else a heroine may do. The mascara is one of Japan’s top sellers and comes in an intense black shade that you can’t find in Western mascaras.
2. Dolly Wink
If mascara isn’t enough, amp up the drama with some falsies! Anyone who is familiar with Japanese makeup knows a good pair of false eyelashes is essential to complete the look. For this reason, the Japanese love Dolly Wink. Made by model and gyaru superstar Tsubasa Masuwaka, Dolly Wink eyelashes are some of the most popular choice out there. You can also try the eyeliner, another highly rated product under the brand.
3. Majolica Majorca
Looking for makeup that screams ‘kawaii’? Then look no further than Majolica Majorca! A youthful brand under Shiseido, this line offers great quality at more affordable prices than its mother company. The packaging is elaborate and whimsical, appealing to younger makeup addicts. Shades are bright and with plenty of shimmer. All the products are great quality, but the blush and mascara products are true standouts.
4. Canmake
5. K-Palette
6. Ettusais
7. MAQuillAGe
8. Shu Uemura
9. DHC
DHC embraces the Japanese concept of wabi-sabi. According to this philosophy, all of us are perfectly imperfect. Despite our imperfections, we should all have the privilege to feel comfortable in our own skin. And this Japanese beauty brand strives to achieve just that. How? Well, for over 40 years, DHC has been revolutionising skincare by fusing the latest science with traditional botanicals that provide superior nourishment!
DHC products, such as their best-selling Deep Cleansing Oil and Olive Virgin Oil, are mainly formulated with olive oil which carries antioxidants such as vitamin E and polyphenols. These dissolve every type of face dirt under the sun like sunscreen, sebum, and waterproof makeup. With one of the most nourishing oils in the world, DHC’s products hydrate your skin without clogging your pores. And to make things fancier, this Japanese beauty brand sources its olive oils from the organic olive groves of Baena, Spain, which are then purified in state-of-the-art factories in Japan!
